Due to the billions of dollars in advertising that has been spent by hotels.com, chemistry.com, priceline.com, and thousands of other companies, the .com extension has become the premier domain name extension that everybody remembers and uses. And unlike a yellow pages ad that has high annual renewal fees, a .com domain name can be renewed for about $10 a year.

Even if you do not use this .com domain as your primary business address, using this domain in combination with appropriate content will help place your website higher in the search engine rankings for the phrase that matches this domain name.