Sedo’s 2011 Market Study: how end user behavior is changing
Domain sales remain stable, while newer TLDs grow in strength
Sedo’s Annual 2011 Domain Market Study, published last week, shows a healthy domain market. Increased average prices and the strength of newer TLDs like .co help the marketplace continue to grow, and the Market Study shows how end user behavior may be changing!
With a total sales volume of $84,431,965 and top sales like gambling.com ($2.5m) and dudu.com ($1m), the marketplace had a strong year. Buy Now domain name sales accounted for 35% of all sales—a 5% increase on 2010. Our data also show that end users are willing to pay a higher median sales price to purchase a Buy Now name in the SedoMLS Promotion Network, suggesting that a fast purchase at a preferred registrar is worth a higher price to many buyers worldwide.
Although .com remained top of the TLD sales lists, accounting for 44% of all sales, we saw strong performances from .co and .me. Both extensions entered our top 10 most frequently sold TLDs in 2011, and are a prime example of how newer TLDs can prosper and become sought-after alternatives to the ever popular .com.
To read the 2011 Annual Domain Market Study, with Q4 2011 Review, click here.